NEEDS

WHAT CAN BE DONE

BENEFITS

Sell tickets & workshops online and offline.

Create a web store and host it through a top providers.

Your site can be seen throughout the region and served by a top-tier provider to ensure security and lowest down-time.

Noticing sales from your site are not as high as desired, you want more traffic and referral from search engines.

- Optimize keyword portfolio, and optimize your website for navigation. This is search engine optimization and marketing (SEO/SEM), including organic search.
- Manage Adword campaigns and other ad servers targeting specific publishers.

More people will find your website from search engines -. Attract new customers on big websites such as AOL and special-interest publishers.

You wonder what designs and layouts of your website have better conversion rates.

Add Google Analytics, A/B testing and analysis, analyze conversion rates.

More visitors will stay at your website and convert with proven design & navigation.

Want to know the demographics and user behavior on your site to create better pitch.

- Offer opt-in forms for free tickets.
- Analyze web logs for click-stream behavior.
- Create a cross channel (print, email, online and offline ads) analytic plan with statistics.
- Offer visitor to follow your company on Twitter & Facebook (demographics is built in)

- Capture demographics info.
- Understand correlations, psychology, and behaviors of customer groups.
- Understand exactly how visitors move about on your site and how much time they stay on each page.

Want to ask customer opinions tailor sales pitch.

Create a customer relationship management plan including Opt-in forms as they leave your site and create surveys.

- Create loyalty, buzz, and a following of your brand ultimately leading to more revenue.

Want to increase conversion rate.

Offer incentives, i.e. free iTunes songs, free tickets for first 100 sign ups, etc... This is incentive marketing.

Increase emotional factors of sales.

Want to conduct targeted campaigns for sales and promotions.

Create email SEGMENTATIONS for specific campaigns. This includes email marketing.

Maximize the email channel as this is still the most efficient digital channel.

Want to reach out on social networks.

- Create a Network of Profiles, Fan Page and Groups across top social networks.
- Identify multi-modal/key contents as seeds.
- Manage ads campaigns to attract virgin visitors. This is social media marketing.

Leverage the exponential spread of exposure. For each person joining your page/group, their friends will see your brand.

Maximize customer loyalty and life time value for future festivals & workshops.

Use our Life Time Value models to understand which user segments/publisher/ad combinations produce most revenue.

More happy customers lead to more referrals.

Want to see metrics, performance indicators, and ROI of various marketing efforts.

Create reports, Excel dashboards, key performance indicators (KPIs), statistical and correlation analysis. This is business intelligence.

Gain a 360 degree view of your marketing spending and ROI to further maximize return on your investment.

Who are the competitions?

Create a online/offline competition report

Better branding and sales