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Facebook Pixel Real Estate |
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Monday, 04 August 2008 |
This refers to the areas on the screen retained by Facebook versus areas used by a developper.
Pixel real estate enables Facebook to do its own advertising. The area used by developpers enables developpers to do their own advertising.
With over 400,000 developers and 90 million users, Facebook can introduce an ad exchange for the thousands of smaller applications to provide services to this very long tail of diverse applications.
NOTE: Definition for 'developer' varies, i.e. if a developer has a public app(s) or in development. Some numbers follow:
Facebook snapshots facts from http://adonomics.com/ on August 8, 2008:
".. * There are 863,234,671 installs across 35,089 apps on Facebook with over 200,000 developers currently evaluating the platform.
* These applications were used 34,175,797 times in the last 24 hours and have a combined valuation of $391,178,677..."
The number of apps increased from 34,676 apps with combined valuation of $374,832,129 a week ago.
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